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This is a piece from a fun viral project we did for Dos Equis' Most Interesting Man in the World campaign.
The concept was essentially for this insert to look/feel like an old field guide, similar to something you might find Ernest Hemmingway carrying. The pitch was for a contest to become the ASSISTANT to The Most Interesting Man in the World, so this would be like the old assistant's found handbook. We designed it to look all battered and torn, like it was recovered form a bear attack.
In addition to the stylized design, the copy we developed was super tongue-in-cheek and clever and added a lot to the overall cleverness of the final product.
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This is a piece from a fun viral project we did for Dos Equis' Most Interesting Man in the World campaign.
The concept was essentially for this insert to look/feel like an old field guide, similar to something you might find Ernest Hemmingway carrying. The pitch was for a contest to become the ASSISTANT to The Most Interesting Man in the World, so this would be like the old assistant's found handbook. We designed it to look all battered and torn, like it was recovered form a bear attack.
In addition to the stylized design, the copy we developed was super tongue-in-cheek and clever and added a lot to the overall cleverness of the final product.
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